How to stop Google tracking your every move

‘Have you ever checked your phone and gotten the feeling that you’re being watched?
Has an advertisement for a product or place ever popped up on your screen that you were just talking about?
When security researcher Mustafa Al-Bassam stepped into a McDonald’s last year, he “almost had a heart attack” when he was prompted to download the fast food restaurant’s app on his phone.
No, it’s not a coincidence. Your every move is being watched. Monitored. Analysed.’
Read more: How to stop Google tracking your every move