Chipotle has officially eliminated all artificial ingredients from its menu

‘After the food-safety scandals in 2015 that affected at least 491 people and the steady market decline that came with that, Chipotle Mexican Grill is getting a fresh start with a clean menu makeover in the hope to revive sales.
In an attempt to save the brand’s reputation, Chipotle’s founder and CEO Steve Ells announced a food safety rollout, favoring high-quality ingredients. For the past two years, the burrito chain has been working hard to eliminate all additives and preservatives from its menu and has now finally been able to achieve that goal.
“The way to grow the business is not through limited-time offers, extra value meals or menu proliferation with all kinds of new items,” said Steve Ells in an interview. “For us, instead it’s about improving the basic, wholesome ingredients.”’
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