Companies ‘program consumers’ to alter perceptions of taste through use of colours on packaging

‘According to a recent study published in the Journal of Food Science, the color of a sweetener packet has a direct effect on an individual’s sweetness perception and overall satisfaction.
In the study, a total of 500 participants were given five different sweeteners, each a different color. Sucralose was in a yellow packet, stevia was in a green packet, saccharin was in pink packet, aspartame was in a blue packet, and sucrose was white. Some of the subjects were given packets that only had the brand name written on it, and other subjects were given packets that had both the brand names and colors. For each of the conditions, subjects were given five identical tea samples, which were rated for sweetness and overall liking and emotions.’
Read more: Companies ‘program consumers’ to alter perceptions of taste through use of colours on packaging