Just Because the Label Says ‘Organic’ Doesn’t Make It So—Study Reveals Big Marketing Deceptions

‘The makers of many “organic” beauty products have been accused of confusing and meaningless labelling, according to a new survey in which 76% of consumers admitted they felt misled.
According to the Soil Association’s recent market report, sales of organic health and beauty products swelled by more than 20% in 2016, with the market now worth about £61.2m in the UK.
But the industry has put money into marketing products it claims are “green” rather than spending money on formulating environmentally friendly, toxin-free products that are not harmful to the skin, the Soil Association warns.’
Read more: Just Because the Label Says ‘Organic’ Doesn’t Make It So—Study Reveals Big Marketing Deceptions