McDonald’s New ‘Fresh Beef’ Burger Accidentally Reveals Another Problem

‘Amid continuous bouts of bad press and slumping sales, fast food giant McDonald’s has put significant resources into revamping its brand. It has experimented with all-day breakfast, salad options, and various new additions to its menus all around the world, including chocolate drizzled fries. In its latest attempt to counteract bad publicity, McDonald’s announced this week that starting next year, its popular Quarter Pounder burger will be made with fresh beef.
This might leave some wondering what kind of beef they were using before. The restaurant chain was, like many major fast food companies, using frozen patties. According to a company press release, however, McDonald’s will now “serve fresh beef, prepared when ordered, in all Quarter Pounder burgers across the majority of its restaurants.” Hawaii and Alaska will not be included in the new program “because of the distance and the logistics involved in shipping there,” according to McDonald’s spokesperson Becca Hary.’
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