Amazon now looking to put clothing retailers out of business with new ‘Prime wardrobe’ service

‘The monopolistic tendencies of Amazon.com in trying to control every facet of the consumer marketplace have now reached the clothing market with the introduction of “Prime Wardrobe.” The new service, which is only available to Amazon Prime members, looks to put brick-and-mortar clothing retailers out of business entirely by allowing customers to order boxes full of three clothing items or more that they are encouraged to wear for a while before deciding whether or not to buy them.
According to the company, Amazon Wardrobe offers customers a full seven days to try out clothing, shoes, and other wearable accessories with no obligation to purchase any of these products. In fact, customers aren’t even charged for any items they keep until after the week-long tryout period.
As an incentive to keep more products than they send back, customers are offered a 10 percent discount if they keep three or four of whatever they receive in the box. If customers keep five or more items, this discount doubles to 20 percent, a revolutionary model that’s sure to shake up the clothing market, especially since it covers the full gamut of the latest brands and styles.’
Read more: Amazon now looking to put clothing retailers out of business with new ‘Prime wardrobe’ service