ICO Watch: Introduction: Apptrade ‘The stock market for Apps’

Owing to their low transaction fees and high transactional speed, cryptocurrencies are finding many applications in various industries. Due to the mentioned factors, investing in the markets or cryptocurrency projects has become very easy and hassle free. This is exactly what ‘Apptrade‘ leverages in its functioning. There are a lot of Mobile and Computer application commonly termed as ‘Apps’ that surface every day. Each of them has the potential to become the next ‘Snapchat’ or ‘Instagram’ and provide large streams of revenue. ‘Apptrade’ helps you invest in such ‘apps’ or ‘portfolio of apps’ and reap the benefits of investing just like in stock markets. 

What does ‘Apptrade’ do?

‘Apptrade’ is a platform which enables you to have apps in your portfolio and to trade them like the stock market. Hence it has been branded as the “Stockmarket of Apps” The value of an app changes over time depending on the number of users, funding received for the app and valuation of the app. Hence just like stocks in the stock market, when linked, a portfolio of apps has the potential to become a competitive asset. Hence through ‘Apptrade,’ these apps would have two streams of revenue, one from traditional venture capital funding and the other through investors on ‘Apptrade.’ Hence either stream of investments would increase the value of the apps or linked portfolio of apps which can be traded over a decentralized exchange.

How does ‘Apptrade’ function?

Apptrade is powered by OpenLedger, as its parent company. OpenLedger’s CEO Ronny Boesing believes that since this is a new pioneering class of allocation of investments, Apptrade would become a digital trust backed by app revenue streams. Already available ‘app portfolios’ are designed to ensure that every app is supporting all others through regularly scheduled updates, highly visible cross promotion and high standards for quality. However, investors can customize and select their own set of apps for their portfolio. The value associated with the apps is issued in the form of tokens called ‘APPX’ whose value fluctuates with the increase in the value of the digital trust. These tokens can be exchanged, bought and sold on the decentralized blockchain OpenLedger has provided for the project.

The Crowdfunding and its dynamics

The minimum goal of the crowdfunding is $1 Million with a cap of $5 Million with a total of 8.25m APPX tokens available for sale. The APPX tokens are the master tokens that can be used to transact while investing, selling or buying the app portfolios. The tokens entitle investors to 20% of the net market value and revenue of the Apptrade portfolio ecosystem. All the apps are on an individual payment level. Each publisher will see their tiered payment rate decrease as the value of their app increases. 80% of an app portfolio’s earnings are distributed to portfolio token sponsors and 20% to holders of APPX.

The founders of the project and OpenLedger are confident that the project will be a huge success. The venture seeks to penetrate 1.4 % of the $30 billion dollars growing app market in the span of 3 years. The project has high potentiality and is all set to revolutionize app funding in the years to come. You can read the white paper here.