Gold Is Valuable Due to “Extreme Rarity” – Must See CNN Video

– Gold’s value is due to exceptional rarity: Only 0.00000002% of earth’s crust is gold
– Gold’s allure and psychology behind it are steeped in history and human psychology
– Gold’s colour and texture appeals to basic human survival instincts
– Gold’s sheen resembles water and “humans need water in order to survive” 
– Gold remains a sign of wealth but today is also a sign of prudence

Editor Mark O’Byrne

Source: Colorscope via CNN

Why do we love gold?

There are so many given reasons. From its presence throughout history, to its role as money, to its status as a symbol of wealth. But what is the psychology behind the human race’s ever-present love for gold? How did it begin, why has it survived for so long?

CNN’s Colourscope series has recently addressed this question in ‘The psychology of gold and why it has that allure’ video which is well worth a watch.

Who would have thought that the material we seek to gift to our love ones, store in vaults or even use in medical products first grabbed our attention because of its texture glistening like water? Or, that at its most basic level of attraction we are motivated by its colour?

The following article covers these points and more as it takes us through gold’s psychological impact on humanity, throughout history.

The article is of interest even to those who are familiar with the economic reasons as to why we invest in gold and hold it in such high financial regard. Most interestingly, our love for gold comes down to a very basic fact: the colour and its role as a material are intertwined.