Whitewash: L’Oreal to drop ‘fair’ and ‘light’ from skin-lightening products

L’Oreal is removing the words “white,” “fair’ and “light” from beauty products it’s now describing as “skin-evening,” making it the latest corporation to succumb to virtue-signaling pressure amid the BLM protests.

The world’s largest cosmetics company announced the change on Friday, after being called out by social media users and activists who have criticized brands for sharing social media posts in support of Black Lives Matter, while still selling their own problematic products. Skin lightening products are an $8.3 billion-a-year business, but public pressure is forcing brands to choose political correctness over profits. 

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