Whatever Happened to the Volvo?
Volvo – the famously Swedish car company now owned by the Chinese – was famous once upon a time for the crashworthiness of its vehicles. You may recall. They were built heavy and boxy, specifically designed to withstand rollovers (the roof would support the weight of the car) and to be survivable in wrecks that would probably not be in lighter, less sturdy cars. They were also stodgy and (generally) not speedy – things esteemed by parents of first-time teenaged drivers. Volvo sold safety – and it sold very well. It built the company. But now all cars are Volvos. Instant … Continue reading →
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