Cadillac Finally Got It Right
It began with high hopes – and an audacious plan. Unfortunately, it belly-flopped badly… . By the mid-1980s, Cadillac was still the “standard of the world” – if by “the world” one meant nursing homes and the parking lots of Florida retirement communities. GM’s premier division – once purveyor of coach-built V-16 masterpieces in the 1920s and ’30s – had become purveyor of the automotive equivalent of the Early Bird Special: Rebadged (and re-priced) versions of Chevys, trimmed with vinyl roofs and fitted with fake wire wheel covers. You could almost smell the Noxzema. Not much future in that – because your … Continue reading →