Can a Part-Time Customer Outsmart a Full-Time Salesman?
Back when I got in the car sales business, I had to go through a weeklong training session. The man doing the training said many things, but one thing that stuck with me was “there is no way a part-time customer who buys a car every five years can outsmart a full-time car salesman”. There is a lot of truth in that statement, although with the Internet, the playing field has leveled somewhat. I still hear from listeners who make some classic mistakes, which I want to cover in this article. *Not trusting your gut: If you are in a … Continue reading →