Coca-Cola teams up with grocery giant Albertsons to steal your smartphone information … invasive ‘Minority Report’ marketing goes mainstream

‘Struggling to maintain its customer base amid lagging sales, soft drink giant Coca-Cola has developed a new program in partnership with grocery supermarkets that invades people’s smartphones in order to steal their private information and send them custom-tailored coupons and other marketing material – this, after previously attempting to boost sales by pushing soda for breakfast.
Albertsons is reportedly the first grocery chain to adopt the technology, which utilizes digital signage placed at grocery end caps that targets shoppers and drives them towards the beverage aisle. Once there, shoppers are offered coupons and other promotions designed to entice them to buy more high-fructose corn syrup-laden soft drinks.
According to Food Dive, Coca-Cola has so far launched the program in 250 stores as part of a pilot effort to see how well it goes. But privacy advocates are railing over the invasive nature of the technology, which has the ability to collect personal information from people’s smartphones and use it for digital marketing.’
Read more: Coca-Cola teams up with grocery giant Albertsons to steal your smartphone information … invasive ‘Minority Report’ marketing goes mainstream